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Data leaders from The Open University, OMG and Google share how marketers can maximize privacy-centric growth opportunities in an ever-changing online ecosystem.
PMG’s Jason Hartley weaves a Thread between Meta’s latest product launch, so-called ‘quiet quitting’, and the evolution of our privacy concerns.
Google’s Natasha Tamiru offers a practical guide for CMOs to start conversations with C-suite stakeholders when adopting privacy centric measurement tools.
Legislation is well-intentioned, accepts editor-in-chief Gordon Young, but we should beware its unintended consequences.
Media agency Mindshare has begun rolling out a new cookie-less, geography-led media investment strategy, with chicken chain KFC and its Yum Brands stablemate Pizza Hut among the first clients to benefit.