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Exclusive insights from iResearch for The Drum’s latest Deep Dive, The New Data & Privacy Playbook, find that global brand marketing leaders are generally confident in their ability to navigate cookie deprecation and generate revenue in the face of privacy disruption. Media experts, however, posit that they may be overselling themselves.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Emodo’s Kelly Anderson looks at how the boom of AI is presenting new privacy conundrums for the advertising industry.
How to measure campaign effectiveness? First know how to test and learn your marketing campaigns to ensure they're successful. Here's how.
Healthy relationships are built on honesty and trust. The same goes for relationships with customers, writes Savannah Hanson of Amplify for The Drum’s deep dive into data, The New Data & Privacy Playbook.
As part of The Drum’s Data & Privacy Deep Dive, we explore how brands and agencies can overcome challenges of audience identification, targeting and optimization by embracing contextual AI to drive performance in a cookieless world.