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From cookie deprecation to pressures from AI, there’s a lot for dataheads to worry about. Here, Ben Savva of Earnest details the 4 biggest worries – and how marketers are handling them.
First-party data, contextual targeting, collaboration, experimentation and creativity are essential ingredients in the future-proof cookieless recipe, say experts from StackAdapt and Earnest.
As part of The Drum’s Data & Privacy Deep Dive, we explore how brands and agencies can overcome challenges of audience identification, targeting and optimization by embracing contextual AI to drive performance in a cookieless world.
Join experts from StackAdapt and Earnest for a webinar to explore the new snacks on the shelf in the digital pantry, as they whip up a future-proof cookieless recipe.