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The Drum | Balancing Creative & Data In Equal Measure For A Cookieless Future - Vimarsana News

The Drum | Balancing Creative & Data In Equal Measure For A Cookieless Future

Published: May 19, 2023

First-party data, contextual targeting, collaboration, experimentation and creativity are essential ingredients in the future-proof cookieless recipe, say experts from StackAdapt and Earnest.

Source: thedrum.com
Related Topics:
Raina RobertsJames DeaganData And PrivacyProgrammatic Advertising2b MarketingRand PurposeRand StrategyAta Amp Privacy
The Drum | The Great Digital Bake Off: When Cookies Are No More, Where Next For Programmatic? - Vimarsana News

The Drum | The Great Digital Bake Off: When Cookies Are No More, Where Next For Programmatic?

Published: May 2, 2023

Join experts from StackAdapt and Earnest for a webinar to explore the new snacks on the shelf in the digital pantry, as they whip up a future-proof cookieless recipe.

Source: thedrum.com
Related Topics:
Raina RobertsJames DeaganData And PrivacyProgrammatic Advertising2b MarketingRand PurposeRand StrategyAta Amp Privacy