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Despite its best efforts, the tech giant is constantly being called out for being a hypocrite when it comes to confidentiality. But is this fair? As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we speak to experts to find out.
For The Drum’s deep dive into all things data, Ardalan Salam and Michael Maiman of Allied Global Marketing look at how data enabled TikTok’s rapid rise.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Malcolm Clifford of digital agency Jaywing pores over the findings of the DMA’s longitudinal study of data attitudes and other research to pin down what really matters to punters.
As part of The Drum‘s latest Deep Dive, The New Data & Privacy Playbook, Alliant‘s Carly Dome spells out key ways in which agencies can address clients‘ most pressing data challenges.
Pairing geolocation data with strong context, research and creativity can help brands unlock powerful, fresh ways to connect with target audiences, writes Infillion's Christa Carone. This story is part of The Drum’s week-long Data & Privacy Deep Dive.