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For The Drum’s Deep Dive, The New Data & Privacy Playbook, Fred Simmons (communications manager, Remerge) talks to Pan Katsukis (CEO, Remerge) about how new regulations are impacting the way mobile marketers look at user data and privacy. Here’s what you need to know to ensure that mobile channels remain a successful part of your marketing mix.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Miles Pritchard of OMD shares an optimistic view of a cookieless future remade by machine learning-enhanced media personalization.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we asked marketing leaders about a time a single data insight made a world of difference and the lessons they learned from the experience.
It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
The problem with generative AI programs like OpenAI‘s wildly popular ChatGPT is fundamentally one of user privacy and consent, writes DataGrail’s Daniel Barber as part of The Drum’s Data Deep Dive, The New Data & Privacy Playbook.