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For The Drum’s data deep dive, The New Data & Privacy Playbook, Miles Pritchard of OMD shares an optimistic view of a cookieless future remade by machine learning-enhanced media personalization.
The ad targeting landscape sure is going to look different in 2024 when political campaigns are expected to spend upwards to $2bn on digital ads. That’s why it’s essential that political campaigns begin to experiment during the mid-term elections this year. Here’s what you need to know.
Amazon Web Services (AWS) is rolling out its latest tool to navigate the shift to the cookieless future.
The Trade Desk is rising to the identity challenge posed by the demise of third-party cookies by entering into a partnership with LiveRamp to bring a custom identifier to market that meets legal privacy standards.
As cookies crumble, NBCUniversal is gunning for the top slot on the media and entertainment advertising leaderboard. The media giant yesterday debuted its own first-party identity solution — and amid an increasingly crowded field, the company feels confident it can outplay its competitors. John Lee, the company’s recently appointed chief data officer, explains why.