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Though pressure is mounting on lawmakers to pass more comprehensive protections for young users online, the issues of data privacy and safety can be complicated – and sometimes even at odds. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
For The Drum’s data deep dive, Builtvisible’s Gary Stubbenhagen argues that it’s time to finally accept the post-GDPR world, and invites performance marketers to embrace predictive marketing enabled by GA4.
Advertisers are demanding access to performance data that indicates how effective their TV campaigns perform. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we explore how Warner Bros Discovery is responding to those demands.
As part of The Drum's Data & Privacy Deep Dive, 33Across president Paul Bell argues that with regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.
Companies conducting business across the Asia Pacific region face increasing difficulties as stricter data collection and use laws cause significant headaches. The Drum explores how the region's tightening legislation is impacting brands.