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As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Gartner’s Mike Froggatt explains how marketers can prepare for the end of Google's Universal Analytics this summer.
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% mark
In the hyperbolic world of brands, it’s never enough to be just a customer
Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.
Understanding the basics of an analytics tool and how it affects your project is key to making an informed decision before switching platforms