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The Drum | From Targeting To Prediction: Digital Advertising's Paradigm Shift : vimarsana.com
The Drum | From Targeting To Prediction: Digital Advertising's Paradigm Shift : vimarsana.com
The Drum | From Targeting To Prediction: Digital Advertising's Paradigm Shift
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.
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