Live Breaking News & Updates on Irst party data

Stay informed with the latest breaking news from Irst party data on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Irst party data and stay connected to the pulse of your community

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers

Rich 1st-party data can be leveraged for precision audiences and measurement

Cincinnati , Ohio , United-states , America , Elizabeth-herbst-brady , Cara-pratt , Yahoo-identity-solutions , Kroger , Yahoo , Kroger-precision-marketing , Yahoo-advertising , Now-yahoo

IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge | Advertising

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

India , Arnaud-frade , Maruti-suzuki , Vivek-malhotra , Shuvadip-banerjee , Mohit-joshi , Shashank-srivastava , India-today-group , Havas-media-network-india , Campaign-india , Facebook , Digital-summit

When the third-party cookie crumbles: A new privacy-centric internet emerges, ET Telecom

Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?

Delhi , India , Bengaluru , Karnataka , Jacob-joseph , Ashok-hariharan , Gautam-mehra , Rinku-ghosh , Mozilla-firefox , Centre-for-the-study-of-developing-societies , Google , European-union

Cookies deprecation begins | News | Campaign Asia

Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.

Travis-clinger , Kunal-guha , Google , Asia-pacific , Tracking-protection , Trade-desk , Mitch-waters , Authenticated-traffic-solution , Google-chrome , News , Dvertising

Cookies deprecation begins today | News

Starting today, Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.

Travis-clinger , Kunal-guha , Google , Asia-pacific , Tracking-protection , Trade-desk , Mitch-waters , Authenticated-traffic-solution , Google-chrome , News , Dvertising

How Can Brands Use Data To Predict The Unpredictable?

The responsibility of marketers to communicate effectively with customers based on their wants and needs is becoming more and more difficult – to the point that they are having to predict the unpredictable. So how can brands stay close to their consumers?

London , City-of , United-kingdom , Heathrow , Hillingdon , Justin-reid , Paul-wright , Emma-welch , Shell , Uber-advertising , Uber-advertising-united-kingdom , Data

Pinterest expands partnership with LiveRamp across APAC markets | News

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.

Canada , Mexico , Brazil , New-zealand , Argentina , Japan , Australia , Travis-clinger , Bill-watkins , Carrefour , Albertsons , Pinterest

The Drum | From Signal Loss To Identity, Streaming & More: 4 Defining Trends From Cannes

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.

Jeremy-hlavacek , Experian-hlavacek , David-cohen , Chris-feo , Disney , Media-agency-briefing , Experian , Digital-direct-holding , Chip-russo , Cannes-lions , Annes , Xperian

The Drum | The One-to-one Future – Enabling The Holy Grail Of Marketing

One-to-one marketing is a powerful tool to improve ad effectiveness, but economics and data privacy concerns make it hard to use correctly.

James-cull , Online-marketing , Irst-party-data , Ata , Ata-amp-privacy , Onsumer-privacy , Dvertising , Igital , Igital-marketing , Igital-advertising , Odern-marketing

The Drum | From Targeting To Prediction: Digital Advertising's Paradigm Shift

For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.

Edward-snowden , Google , Intelligent-tracking-prevention , Data-deep-dive , Ookies , Hird-party-cookie , Irst-party-data , Argeting , Ata-amp-privacy ,