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From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.
TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.
Best Media Info: While data has democratised the marketing functions of brands, it is just another tool to make better decisions or even for building the right context, however, if not enriched or used properly, the s| Goafest 2023 News
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.
As we explore the latest issues surrounding advertising data, a dozen agency leaders explain how they’re helping clients navigate rising consumer concerns over privacy.
As we move to first-party data, brands must build digital experiences that lead to genuine insights, says TMW Unlimited’s data chief Tim Noblett for The Drum’s deep dive, The New Data & Privacy Playbook.
With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.
Wayne Blodwell, founder and chief exec of TPA Digital, thinks aloud about what could be if brands could take more hands-on control of their adtech stacks.
Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.