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Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
There is a significant shift in the mindset of marketers in the Philippines regarding the phasing out of third-party cookies, according to cloud communications company Twilio. The San Francisco-based company noted 94 percent of marketers are now more open to this impending shift, receiving the opportunity to strengthen trust among…
TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.