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New Study Shows Marketers Fear Losing Access to Online Fans - Vimarsana News

New Study Shows Marketers Fear Losing Access to Online Fans

/PRNewswire/ -- A new study by TINT, the Community Powered Marketing platform, finds 60% of marketers are concerned about losing access to their brand's fans...

Data Privacy Tops Concerns For Americans – Need better Data Protection - Vimarsana News

Data Privacy Tops Concerns For Americans – Need better Data Protection

A survey revealed how little Americans aged 25+ know about their digital privacy and how they feel about data protection.

Source: forbes.com
Study: APAC marketers (finally) start embracing the death of third-party cookies - Vimarsana News

Study: APAC marketers (finally) start embracing the death of third-party cookies

Third-party cookies have long been the engine that drives the online advertising business model. As third-party cookies track the online activities of users, its data allows marketers to build profiles on their target consumers to better influence their purchasing decisions.

Most marketers in APAC already collecting first and zero-party data | News - Vimarsana News

Most marketers in APAC already collecting first and zero-party data | News

TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.

Marigold™ Launches Marigold Experiences for Enterprise, - Vimarsana News

Marigold™ Launches Marigold Experiences for Enterprise,

New Marigold Solution Makes it Easy for Selligent Customers to Collect and Activate Zero-Party Data and Preference Insights through Real-Time Interactive...