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Lithuanian 20-year-old entrepreneur's startup raises €120K to bring influencer marketing into the digital age - Vimarsana News

Lithuanian 20-year-old entrepreneur's startup raises €120K to bring influencer marketing into the digital age

Founded by Tomas Vasiliauskas, Lithuanian marketing automation tool Agenic received €120K from an angel investor. The startup offers a data-driven approach to

4 Years of GDPR Lessons Learned - Vimarsana News

4 Years of GDPR Lessons Learned

GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.

Consumer-Led Data in Marketing Is Path to Personalization - Vimarsana News

Consumer-Led Data in Marketing Is Path to Personalization

How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?

Axiom Cloud Announces Its Advisory Board - Vimarsana News

Axiom Cloud Announces Its Advisory Board

/PRNewswire/ -- Today Axiom Cloud announced the formation of its Advisory Board, which includes refrigeration, retail grocery, machine learning, and software...

Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws - Vimarsana News

Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws

New Sheer ID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less than half are harnessing it

Source: cmo.com.au