Page 5 - Zero Party Data News Today : Breaking News, Live Updates & Top Stories | Vimarsana

By Billy Loizou, VP go-to-market APAC, Cheetah Digital With the death of the cookies, the ‘value exchange’ between businesses and their customers’ willingness to share personal data has never been so important. Activating cookie-less data, using it to enhance customer experience and derive ins

How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.

Mikel Lekaroz talks to ExchangeWire about Innotec's TCPF, explaining how it works and what it aims to bring to digital advertising.