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Let's Talk: How businesses are putting Generative AI to work

In this week’s Let’s Talk, our experts explore some of the most common and impactful business use cases for Generative AI.

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The insider's guide for budget-conscious marketers

Our experts explore savvy marketing strategies and cost-effective solutions to maximise impact without breaking the bank.

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Why it's time marketers move away from vanity metrics

Why it's time marketers move away from vanity metrics
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Accent Group Selects Amperity To Boost Its First-Party Data Strategy

Accent Group Selects Amperity To Boost Its First-Party Data Strategy
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Accent Group appoints Amperity to drive first-party customer data strategy

Leading AI-powered enterprise customer data platform (CDP) for consumer brands Amperity has today announced Accent Group, a leading omnichannel retailer in the apparel and footwear performance and lifestyle market in Australia and New Zealand, has appointed Amperity to be the foundation of its first

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iTWire - How brands are leveraging customer data to evolve their business

GUEST OPINION: Leading brands share their vision for the evolving landscape of customer data, its transformation and its impact on businesses. The wor...

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Billy Loizou: How brands are leveraging customer data to evolve their business

By Billy Loizou, area vice president APAC, Amperity.

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our recent Amplify summit, industry leaders and professionals from iconic global brands like D

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Billy Loizou: How to 'sleigh' your holiday campaigns

By Billy Loizou, Area VP APAC, Amperity

The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are they starting earlier, but with inflation and the soaring cost of living, both in-store and online retail across Australia have seen a slo

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iTWire - Power of First-Party Data in Banking

GUEST OPINION: In an era marked by digital transformation, traditional banking has moved existing experiences to a mobile app or website but hasn’t qu...

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iTWire - UPower of First-Party Data in Banking

GUEST OPINION: In an era marked by digital transformation, traditional banking has moved existing experiences to a mobile app or website but hasn’t qu...

Australia , United-states , Gen-alpha , Billy-loizou , Right-technology , First-things , Customer-data-platform , Digital-landscape , Single-source , Area-vice-president , Technology-news , Ech-news