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Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws

New Sheer ID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less than half are harnessing it ....

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SheerID: Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

In an effort to collect higher quality data, nine in ten marketers plan to capture zero-party data in the next 12 months. However, less than half state they know how to use it effectively. A new survey ....

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