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Will zero-party data restore consumers' trust in brand value? | Analysis

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit. ....

Eleanor Odwyer Duggan , Liz Adeniji , Suzanna Chaplin , David Nelson , Asia Pacific , Anders Lithner , Glenn Gore , How To Build , Health Promotion Board , Consumers Control Data , Build Trust , New Digital Era , Twilio Segment , Southeast Asia , Brand Metrics ,

Is Musk's Grok AI paving the way for an ad-free X? | Analysis

With all X Premium+ subscribers to soon have access to xAI’s large-language-model (LLM), Grok, has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?

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Douglas Adam , Chris Andrews , Ian Liddicoat , Elon Musk , Suzanna Chaplin , Head Of Advertising Technology At Wake , Chief Technology Officer , Data Science , Large Language Modelling , Advertising Technology , Wake The Bear ,