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Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.
On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.
PayPal appoints new leaders amid ads shakeup
PayPal is the latest company to follow a trend set by JPMorgan Chase as it creates an advertising and shopper network.
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PayPal is using customer shopping and transaction data to fuel a new advertising platform that it says will help merchants make more sales.