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Data, Personalization, and Practical Magic - Vimarsana News

Data, Personalization, and Practical Magic

Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.

Post-Peak Performance in the M&E Universe - Vimarsana News

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Post-Peak Performance in the M&E Universe - Vimarsana News

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads - Vimarsana News

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

The average U.S. subscriber now spends nearly $1,000 a year on streaming — dismal state of subscriptions landscape laid bare in new survey - Vimarsana News

The average U.S. subscriber now spends nearly $1,000 a year on streaming — dismal state of subscriptions landscape laid bare in new survey

A new report says the average U.S. streaming customer spends nearly $1,000 a year on subscriptions.

Source: imore.com