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2024 is the ultimate election year. A total of 91 countries-including the U.S., the U.K., India, and 27 European Union nations-will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.

2024 is the ultimate election year. A total of 91 countries-including the U.S., the U.K., India, and 27 European Union nations-will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren't getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures' Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV

Following in the footsteps of Netflix and Max, Disney+ is the latest streamer to crackdown on account sharing to boost subscriber growth and keep the business viable.