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OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 3)

Scripps’ Kerry Oslund and Nexstar’s Brett Jenkins discuss coverage and the business considerations of 3.0 datacasting ....

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OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 2)

Nexstar’s Brett Jenkins and Scripps’ Kerry Oslund discuss OTA Wireless details in the second part of TV Tech’s three-part series ....

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OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 1)

The Nexstar-Scripps joint venture has the pieces in place to create a new revenue stream from NextGen TV ....

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What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren t getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024. ....

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