Netflix adds 9.3m subs in Q1
Netflix added 9.3 million subscribers in Q1 2024, hugely surpassing analyst estimates, and now has 269.6 million subscribers globally, further asserting the com
Source: advanced-television.com
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FreeWheel partners with Lotame
FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easi
Source: advanced-television.com
Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads
Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.
Source: streamingmediaglobal.com
What the DTC Marketing Playbook Will Bring to CTV Advertising
In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.
Source: streamingmedia.com
Brands Shouldn't Sleep on the Potential Impact of Amazon Prime's Ad Push
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
Source: streamingmedia.com