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The streaming landscape is ever-changing, but the reality is this state of flux is fundamental to an industry built upon rapidly meeting evolving demands of consumers.
Virtual Product Placement (VPP) is an excellent new type of CTV and streaming ad placement, but Stephan Beringer, CEO at Mirriad, discusses best practices for advertisers to follow for it to work well.
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.