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Virtual Product Placement (VPP) is an excellent new type of CTV and streaming ad placement, but Stephan Beringer, CEO at Mirriad, discusses best practices for advertisers to follow for it to work well.
/PRNewswire/ -- Ryff Inc., the leader in In-Scene Advertising, is proud to announce that, alongside Disney, it was selected to win a Lumiere award to be given...
Policies on it are often fuzzy and vary according to platform.
Virtual Product Placement ads are the holy grail when it comes to product placement in video content, but viewers should be scared.
Did the Curiosity rover photograph a doorway on Mars? Product placement is set to go to the next level. Self-shading windows. Researchers accidentally discover graphene-based water-repellent coatings. A delivery robot goes for a leisurely stroll in the woods. Edible tape for securing burritos and other wraps. Deleted Wikipedia articles live on in the Deletionpedia. Artle, a fine art-based version of Wordle. The world’s most inconvenient convenience store. “Strollers as a service.” Google’s AI can now get jokes. All that and more in WhatTheyThink’s weekly miscellany.