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Parks Associates: Top Subscription Services Turn to Bundling and Partnerships to Drive Acquisition and Retention - Vimarsana News

Parks Associates: Top Subscription Services Turn to Bundling and Partnerships to Drive Acquisition and Retention

/PRNewswire/ -- Parks Associates, in partnership with Bango, today announced the new white paper "Effective Bundling: Pain Points and Expectations from...

Music Streaming Bundles Craved by Subscribers, Survey Says - Vimarsana News

Music Streaming Bundles Craved by Subscribers, Survey Says

Exclusive survey results show consumers are eager to bundle music services with other streaming offerings via telcos or other providers.

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads - Vimarsana News

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

Research: SVoD ad-tiers paying off in US - Vimarsana News

Research: SVoD ad-tiers paying off in US

Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscrip

Survey: Streaming Ad Tiers Prompt 36% to Upgrade Services - Vimarsana News

Survey: Streaming Ad Tiers Prompt 36% to Upgrade Services

Another 31% said they had dropped a streaming service to avoid ads, according to Bango