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LiveRamp is the first company in the industry to become Addressable Media Identifier -certified by the Digital Advertising Alliance , the ad industry’s self-regulatory body for relevant digital...
Addressability: not the easiest word to spell, nor the easiest challenge for advertisers or publishers to solve in a post-cookie era. So says Hallam’s Ben Wood for The Drum’s deep dive, The New Data & Privacy Playbook.
WPP media agency GroupM has allied with sister content agency Hogarth to build a specialized addressable content practice, citing changes in the advertising landscape including the deprecation of the third-party cookie.