The Drum | How This Creator-led Coffee Business Is Building A Brand Beyond Founder Jacksepticeye
Top Of The Mornin’ has hired Small World to help it ‘decouple’ from its YouTuber founder and grow as a business.
Source: thedrum.com
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The Drum | 15 Agency Leaders Share How They're Tempering Expectations Around AI Advertising
In this week’s debate, agency leaders explain how to deflect the desire for potentially ill-advised AI integrations from clients – with tact.
Source: thedrum.com
The Drum | How Rise New York & Partners Rose In The Industry With Award-winning Creative
Following their win at The Drum Awards for OOH, brothers Pedro and Flavio Vidigal of Rise New York & Partners talk fame and success.
Source: thedrum.com
The Drum | Sorrell 'cautiously Optimistic' As S4 Recovers From Last Year's Auditing Misstep
S4 Capital’s initial full year results suggest Media.Monks owner moving past the auditing farrago of last spring.
Source: thedrum.com
The Drum | Not Every Campaign Needs To Use Generative AI, But How Do You Tell Your Clients That?
This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick.
Source: thedrum.com