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The first recruit in a new market, especially one far from home base, can set an agency up for success or failure. We asked experts who’d been through the process how to choose wisely.
As agency groups compete to take an edge in the retail media space, how can challengers and indies recruit top talent?
As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.
Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.
Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest?