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Emily Rule will report to UK chief strategy officer Sid McGrath.
June 11th 2021 14:53 On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning Today’s retail brands have enormous, and continually expanding, marketing ecosystems, making it increasingly harder for them to communicate consistently with their cust...