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Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
Executive Insights: Asia's Culture Clout Advertisement Stuart Wood, a founding partner of design agency Missouri Creative in London, points to Asia’s rising cultural influence—from K-pop to TikTok—as a soft yet powerful facet of its 21st century leadership. March 05, 2021 Global Finance: Soft power is in part a country’s impact on others via culture. Why is it important? Stuart Wood: When it comes to global leadership, facts and figures tell only part of the story. While the US was the undoubted economic powerhouse of the past century, it was as much its cultural cachet that rooted it...