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As Clients Demand Simplicity, Is Integration The Only Way Forward For Agencies?

Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with. ....

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Here's How Agencies Are Adapting For Neurodivergent Staffers

This World Mental Health Day, we examine how agencies are adapting their workplaces and workflows to the needs of neurodivergent staff. ....

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Ad Agency Bosses On What To Do When Staff Object To A New Client

The power of a quiet word or collective decision-making before a pitch? Our snap panel explores how agencies can weigh up staff protestations around specific clients. ....

United Kingdom , Randy Fowler , Ned Palmer , Giorgio Cassella , Jason Jones , Lloyd Davies , Dan Saxby , Sandy Hewitt , B Corp , Media Agency Briefing , Elephant Room , Making Science United Kingdom , How Do You Solvea Problem Like , New Business , Gency Culture ,

How To Measure For Success In An Omnichannel World

As part of The Drum’s Deep Dive, The Convergence of Media, we asked top marketers how they handle ad measurement in an ever-more fragmented world. ....

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How To Create A Future-proofed Remote Work Policy

Many companies that previously allowed employees a degree of freedom regarding where they worked are tightening the reins. Zoom was one of these (something that garnered a slew of mocking headlines) but Publicis Groupe was another. Is there a better way? ....

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