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Farnham, Surrey-based brand experience shop 2LK has become the latest agency to go employee-owned. We sat down with its co-owners (now two among many), who find themselves asking, “where’s the catch?”
Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with.
Campaigners had urged agencies not to take part in the lucrative media review, warning that it would damage their reputations and implicate them in delaying climate action.
In a market fraught with risk, agencies are widening positioning and dialing back on boldness. But Treacle’s Roland Gurney says it's time to put their stake in the ground and make brave decisions.
Tune in here to the latest episode of The Drum Network's Agency Leader Debates. This week: should agencies be self-sufficient, or is collaboration a secret superpower?
Are agencies really consultants now? Or strategic partners? Or tech companies? We asked a bumper crop of leaders from The Drum Network whether the post-agency paradigm has begun.