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Back in 2021, two major retailers made waves by quitting certain social media platforms. But the waves didn’t spread. For The Drum’s retail deep dive, Jamie Ross-Skinner of Roast (part of the Tipi Group) asks why.
For our Deep Dive into The New Retail Landscape, we take a look at what the industry’s biggest players are doing in the retail media space and quiz analysts and agency bosses about what lies ahead.
ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according to Katie Streeter Hurle, chief strategy officer of SMG.
As our Deep Dive into The New Retail Landscape winds up, we explore which agencies come with recommendations in commerce and media.
For The Drum’s retail deep dive, Nick Horne of agency True examines how brand marketing is becoming essential to online retail – and how performance has receded.