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The Drum | The Essential AI Glossary For Marketers

The field of AI - which blends elements of computer science, cognitive science, psychology, game theory and a number of other disciplines - comes with a huge variety of technical terms that can be tricky for outsiders to understand. This guide can help get you started as you learn to speak the language of AI. ....

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The Drum | After Viral Billboards Craze, Is The Era Of Simulated-out-of-home Advertising Next?

Your social media feeds are awash with fantastical, far-flung 3D billboards you’ll probably never see in the flesh. Will AI-simulated outdoor ads be next? We catch up with a creative director drawing praise for his imagined outdoor art installations that blur the lines of fact and fiction in advertising. ....

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The Drum | 'It's Not Sexy, But It Is Magic': Why Media Agencies Are Infatuated With AI

Forget the pope’s fake puffer jacket and bad ChatGPT poems, AI is pulling off feats of “magic” at media agencies according to the people who work in them. Here are just a few of them. ....

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The Drum | 15 Agency Leaders Share How They're Tempering Expectations Around AI Advertising

In this week’s debate, agency leaders explain how to deflect the desire for potentially ill-advised AI integrations from clients – with tact. ....

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The Drum | Why I Hired A Prompt Engineer To Work With Generative AI

Liberty Guild chief exec Jon WIlliams explains why he’s invested in the prompt engineer role now. ....

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