A distributed workforce will be the saviour of advertising
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The Liberty Guild has people from across the globe who can work where they want, when they want and how they want.
As the airline charts a course back to growth, can its newly appointed agency partner Liberty Guild help it find unexplored marketing angles?
Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.
Digital agencies in media and creative are starting to hire to boost their AI capabilities. We explore what skills they’re after, where they’re finding them, how they’re shaping teams and where it could lead.
Agencies are struggling to attract and retain creative talent, with low pay still a problem