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The Drum | 'It's Not Sexy, But It Is Magic': Why Media Agencies Are Infatuated With AI

Forget the pope’s fake puffer jacket and bad ChatGPT poems, AI is pulling off feats of “magic” at media agencies according to the people who work in them. Here are just a few of them. ....

United Kingdom , Kate Scott Dawkins , Alex Campbell , Creative Quality , Publicis Groupe , Ai Amp Web3 Deep Dive , Edia Planning And Buying ,