Puma's Web3 Efforts Are Paying Off and Driving Consumer Engagement
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to…
Source: biztoc.com
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Sanofi Shares How It's Working to Reduce Carbon Emissions in Media
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the…
Source: biztoc.com
NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers
Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize…
Source: biztoc.com
Dove's New Partnership Enables Black Gamers to Reach New Levels of Representation
The Entire Business World on a Single Page with the Web's Most Comprehensive One-Stop Finance News Hub.
Source: biztoc.com
Uber and Spotify Are Tapping Into Changing Consumer Behaviors
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content.…
Source: biztoc.com