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VMLY&R is expanding its unit committed to helping brands accelerate their DE&I efforts. The Drum questioned Debbie Ellison, global chief digital officer at VMLY&R Commerce, who is leading The Inclusion Experience practice and bringing its expertise to clients.
AMV BBDO has become the latest agency to shift its focus to the importance of accessibility by launching AMVxOpen – a new partnership that will work with brands to find accessibility- and disability-inclusive experience gaps in order to develop solutions to better attract and serve customers.
WPP creative agency Superunion has launched a new studio targeting startups and firms backed by venture capital.
To achieve business-critical marketing goals, 98% of CMOs agree that having the right marketing ecosystem in place is essential, reveals a new in-depth research study from AAR and The Drum.
Dentsu, the holding company behind agencies Mcgarrybowen, iProspect and Carat, has revealed its financial results for the first quarter of 2022.