Page 27 - Gency Models News Today : Breaking News, Live Updates & Top Stories | Vimarsana

When you look at challenger holding companies, S4 gets a lot of ink. However, there is another WPP alum who is making a strong run at the old guard. The Stagwell Group, led by chairman and chief exec Mark Penn, has been pulling in new acquisitions, clients and revenue at a clip that can’t be ignored. He’s also predicting $3.5bn in revenue for the group in the near future. The Drum caught up with Penn to get a sense of his vision for Stagwell and a glimpse of what’s next.

MSix&Partners North America, a full-service media agency funded by WPP’s GroupM and The&Partnership, have big plans for the future. The company is looking for new growth opportunities in the US and Canada and funneling resources into developing future-proof data and analytics strategies.

US holding company Interpublic Group (IPG) increased its net revenue 9.8% in the first quarter of 2022, its financial results show. Its operating margin, however, shrank almost 1% relative to last year, reflecting restructuring costs.

British indie agency VCCP is overhauling its customer experience arm, VCCP CX, and hoping to grow its stature in the market under its new guise as Bernadette. Scott Ewings, its chief exec, takes us inside the revamped business and shares his gameplan for competing with the likes of Accenture Song, Deloitte and McKinsey.

Holding company WPP has released its financial results for the first quarter of 2022, revealing an 8.1% lift in revenue compared with last year.