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Each week, we ask agency experts from across the world and across the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week we address how agencies can raise their prices as inflation threatens to bite into margins.
Holding company Dentsu has reorganized its Italian creative agencies into a benefit corporation, a legal structure that elevates a business’s social impact to equal status with its profit-making activities.
Advertising has long accepted levels of churn that would make other industries blush; yearly staff turnovers often approach a third of workers. Emma Tozer, co-founder at agency Media Bounty, argues that unchecked attrition harms agencies, clients and workers alike. But remedying it might be easier than you think.
New figures show that the gender pay gap at agencies owned by WPP has closed by almost 2% in the last year, with significant progress made at Wunderman Thompson, MediaCom North and Essence.
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.