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Agencies are thinking more than ever about their role in the world, what they’re working for and who they’re working with. Many are putting ethical commitments front-and-center, and some are helping formerly problematic or recalcitrant clients clean their acts up – especially with sustainability. But where’s the red line?
Embracing decentralization is key for clients and WPP as Hogarth Worldwide’s ‘Metaverse Foundry’ kicks into gear. Here’s how it plans to help clients and consumers find their way and succeed in the Wild West of the metaverse.
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what initiatives truly make a difference, pushing past tokenism toward meaningful year-round change.
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what initiatives truly make a difference, pushing past tokenism toward meaningful year-round change. In this second piece of two, they look at flexible working.
Ahead of International Women’s Day (IWD) on March 8, six agencies share how they’re uplifting and empowering women within their ranks and around the world.