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Over the last couple of years, agency leaders have been telling us about a shift in their relationship with clients: deeper collaboration across strategic briefs, giving them access far beyond the chief marketing officer to teams such as tech and operations. At a recent roundtable with leaders from The Drum Network, we asked the assembled experts: what’s most exciting about this brave new world of collaboration, cross-disciplinarity and organizational change?

Agencies and their clients enjoy a symbiotic relationship that, when it works, results in work that neither could create alone. Is the relationship between those two parties shifting toward deeper and wider collaboration? And if it is, what does that mean the industry is requiring from its agencies and their workers right now? We sat down with six experts from The Drum Network to find out.

Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what initiatives truly make a difference, pushing past tokenism toward meaningful year-round change. In this second piece of two, they look at flexible working.