Niki Mcmorrough News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?

Agencies and their clients enjoy a symbiotic relationship that, when it works, results in work that neither could create alone. Is the relationship between those two parties shifting toward deeper and wider collaboration? And if it is, what does that mean the industry is requiring from its agencies and their workers right now? We sat down with six experts from The Drum Network to find out.