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When we do it right, Pride month can be an expression of year-round commitments and a celebration of what makes LGBTQ+ people such an important part of our society and workforce. Doing it wrong can put individuals and brands at risk of censure and publicity storms. It might be too late for 2022, but who can we look to for next year’s Pride strategies? We asked eight leaders from agencies in The Drum Network.
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?