Duty Matters II - Aurora
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Source: dawn.com
Paul Feldwick News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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The Drum | Are 'creative Agencies' Killing Creativity?
Have we lost the true meaning of creativity? Nick Horne of agency True proposes marketers rethink the term ‘creative agency’, for creativity’s sake.
Source: thedrum.com
Instability And Decentralization: Strategists On Marketing's New Risks And Rewards
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?
Source: thedrum.com
Have advertisers like Unilever 'lost the plot' over purpose? | Marketing
Major shareholder attacked the FMCG giant’s sustainability strategy
Source: campaignindia.in
Have advertisers like Unilever 'lost the plot' on purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
Source: campaignlive.co.uk