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Stepping Into Barbie's Heels: Is A Branded Content Renaissance Coming?

After a summer of movies based on brand properties (not least Mattel’s Barbie and Nike’s Air), can we expect to see more outsize branded content plays? We asked eight leaders from The Drum Network.

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Top advertising industry trends to watch in 2023

Top advertising industry trends to watch in 2023
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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Top Experts On How The Relationship Between Data And Creative Is Evolving At Speed

Last week, The Drum hosted a roundtable with six select members of The Drum Network in New York to dissect the ways in which data informs creativity — and how that relationship is transforming in light of market movements and industry sea changes. Here are the five biggest takeaways.

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Top Experts On How The Relationship Between Data And Creative Is Evolving At Speed

Last week, The Drum hosted a roundtable with six select members of The Drum Network in New York to dissect the ways in which data informs creativity — and how that relationship is transforming in light of market movements and industry sea changes. Here are the five biggest takeaways.

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Instability And Decentralization: Strategists On Marketing's New Risks And Rewards

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?

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Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty

Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Top ad industry trends to watch in 2022

Top ad industry trends to watch in 2022
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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