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Stepping Into Barbie's Heels: Is A Branded Content Renaissance Coming?

Published: August 21, 2023

After a summer of movies based on brand properties (not least Mattel’s Barbie and Nike’s Air), can we expect to see more outsize branded content plays? We asked eight leaders from The Drum Network.

Source: thedrum.com

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United KingdomUnited StatesBenjamin PotterBeth NoonanCharli EdwardsMatt MasonJack MortonJohnson LeeMike LewinskyTaylor SwiftMajor Matt MasonMartyn ClarksonRebecca EdwardsTeam LewisMedia Agency BriefingRed BullWarner BrosFlamin HotOgilvy United KingdomAmerican GirlHot WheelsBarbie BeachManchester UnitedNorth AmericaTwo Bellmen

160over90 expands PR head Sam Stark's role, centralizes leadership team

Published: January 25, 2022

160over90 expands PR head Sam Stark’s role, centralizes leadership team. From PR Week

Source: prweek.com

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Robin ClarkeJed HorneDan JonesNick PhelpsMike LewinskyMiss Universe OrganizationSam StarkUltimate Fighting ChampionshipProfessional Bull RidersGreenleaf Foods