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British holding company WPP has announced it is to cease trading in Russia. The company, which employs 1,400 people in Russia, said it was leaving the country because operating there would be ”inconsistent with our values.”
Faced with the complexity of web3 technologies and a blizzard of new techno-jargon, there are many out there in ad world who are scratching their heads and trying to come to terms with what the metaverse is, how it works, and how (if at all) it will affect their brand. To get some answers, The Drum spent a couple of hours wandering through the metaverse with Mediahub serving as our guides. Here’s what we observed.
In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from this growth oriented approach.
Wieden+Kennedy, the global indie agency with a well-known creative pedigree, has hired Santosh Padhi as chief creative officer for India operations. Most recently Padhi was chief creative officer and co-founder at the creative agency Taproot Dentsu, which he exited in September 2021.
Don’t Panic co-founder Joe Wade looks back at the strangest news in adland this week... a fake design agency.